Be A Torchbearer In 2010 Vancouver Olympics

The technology we have today has made changes to how our kids spend their free time. Rather than spending it by doing out outdoor activities, a lot of our youths spend most of their time in front of the computers or TV’s playing games and surfing the internet.

There is a national program for the youth called SOGO Active. Their goal is to inspire our youth of today to be physically active. ParticipACTION , the national voice of physical activity and sport participation in Canada has been retained by Coca Cola to help in the design and execution of Sogo Action. This program is aimed to the youths of Canada; giving young Canadian the tools to design, change and control their own get active plan and to encourage other less active youth to participate. This is a chance for the youth to make their own decisions, connect with group members and plan their activities with the support of Sogo Active.

To reward the active participants who have joined Sogo active and have demonstrated a commitment to adopt an active lifestyle, Coca Cola will be getting 1000 active participants to be awarded torchbearer spots in the Vancouver 2010 Olympic Torch Relay. Being able to carry the Olympic flame is an honor and I hope it serves as an inspiration to our youths to join the program.